Idea Pins are Pinterest’s native publishing format that was first introduced to creators in 2020 and rolled out globally in 2021. The download option provides the ability to save and upload watermarked Idea Pin content onto platforms like Snapchat and TikTok. Pinners can still share content to other social platforms. Also Read: Pinterest brings the second edition of its Global Ads Summit Once the download finishes, it takes the user to the Facebook or Instagram app with the story creation flow open and the watermarked Idea Pin video pasted in.

To share an Idea Pin to Facebook or Instagram stories: Select the “FBStories” or “IG Stories” icon in the share menu, which will initiate a download. These Idea Pins will be downloaded as a watermarked video that stitches all the Idea Pin pages together and concludes with an end card that displays the creator’s name and username, a Pinterest blog suggests. Starting today and in the course of this month, all users can download and share published Idea Pins on social channels including Facebook and Instagram. Pinterest to now allow users to share Idea Pins to other social media platforms, including Facebook, Instagram, Snapchat, and TikTok.

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